
The event in 9 categories is designed to recognize the most important individuals and companies in the optical industry for providing excellent service, fostering innovation and spreading awareness of the optical industry. Among nominations were: debut in Russian market and new best product of the year, best marketing project and campaign in wholesale and retail, best local optical chain and independent optical store, innovation, person of the year. The guests of the evening were treated with a concert of finalists of TV show “Golos”, which equivalent to USA show “VOICE”.